Digital technology has changed how consumers interact with businesses. This has resulted in a very competitive market. The ability to track user data allows marketers to build brand awareness, increase sales, and drive traffic to websites via social media marketing (SMM), a form of marketingstuff.net/the-benefits-of-a-customer-oriented-strategy-with-a-digital-marketing-platform/ direct marketing based on interactions between the customer and the company. This is a place where companies can create human personas in a way that customers can relate to.
Emily C.