The Lego Company History

The Lego company was created by Ole Kirk Christiansen, a carpenter from Billund, Denmark. He began making wooden toys in 1932, but his company was a struggle during the Great Depression. Christiansen changed the name of the company “Lego,” which is an abbreviation of leg godt (which is “play well” in Danish).

In 1934, Lego adopted plastic bricks to make production sets and the first sets were introduced to the market. The company also created an entirely new division named Dakta that would focus on educational products.

In the second half of the 20th Century, Lego expanded its product range and marketing efforts. In 1971 Lego introduced furniture pieces and dollhouses. Then in 1974, the first Lego human figures appeared. They later evolved into the minifigure designs that are still in use to this day. Lego also began to create more advanced building sets geared for older children. They would eventually evolve into Lego Technic.

In 1987, Lego introduced the World Cup Lego building contest for kids to compete in. The event was held in Billund, and 38 children from 17 countries took part. The same year, Lego also began to develop dedicated theme sets that were thought of as systems https://lego-x.com/2020/02/22/a-brief-history-of-the-creation-of-the-lego-constructor/ within an overall system, such as Lego Space, Lego Castle, Lego Town (later renamed Lego City) and Lego FabuLand. In 1988, Lego released a new line of pirate Legos, which featured various facial features and expressions.

In 1999, Lego changed the way it licensed characters from franchises. It began to offer Lego versions of well-known characters such as Spider-Man, Star Wars, Harry Potter, Avatar: The Last Airbender, and many more. Critics and fans reacted in different ways to this move.

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